In the last few days the main focus has been towards typography research, social media pages and editing techniques which we incorporated in the production. Our typography research was an important task in which we conducted as we needed to get a understanding of a few fonts which we could potentially use throughout our media products. Typography is an important element especially in terms of our ancillary texts as it acts as an engagement point of view for the target audience. The font will provide a strong core and it will be a large part of what makes up the media texts.
We created an Instagram, Facebook and Twitter page for our artist for the purpose of artist to audience interaction. It creates a relationship between the artist and audience from an early stage so that the audience get a understanding of who he is and what he gets up to. It gives the audience a close social experience so the can connect with the artist and they can ask him questions. On top of this it acts as a free advertisement platform which reaches people on a world wide scale.
Our editing techniques where expressed through the advanced skills that we used for our production via Final Cut Pro. Each member of the group has significantly developed what they can do from their foundation portfolio to their advanced portfolio in terms of editing. This was further explained in a previous blog post specific to editing.
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