Saturday, 21 January 2017

Marcus Matthews - Get Down Music Video (Draft)



After capturing footage in all the location's in which we had planned for on our shooting schedule and additional footage in a range of locations we was ready to start compiling our footage together on Final Cut Pro. We also started to film green screen footage in which we was going to use to fill some shots or to act as an overlay. After spending a long time on trying out different ideas when we was editing we finally had a rough idea of what we wanted our production to look like. Furthermore we started to develop the production by using transition's, effects, changing colour resolution, and the opacity we was getting closer to producing a product which we was satisfied with. The part of editing which turned out to take vast amounts of time and which was very challenging was getting the lip syncing to match the soundtrack to a tee. On the positive side once we got the ball rolling with the lip syncing we found it a lot less challenging and it was clear to see that our production was clearly coming along. Once we was happy with the results we decided to render the video and then we uploaded it up to YouTube so that we could ask the audience their views so that we could receive some constructive feedback.

We received a large amount of positivity from the target audience surrounding the music video, as they all liked the concept/narrative behind the video. However the lip syncing in stages was out of time, their was no clear font which introduced the artist or the name of the song and in certain areas the green screen elements where boring due to a basic background being used. On top of this certain stages where very long winded and their need to be either a break or overlay for the scene.

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