Final Digipak Design

From our first Digipak design we decided to ask from some feedback in relation to how the audience felt about the design, images and the general layout. From this we decided to recreate our digipak taking into account the feedback we received. One big change in which we made was deciding to change the software which we used from Indesign to Photoshop. The main reason for this change was due to the superior confidence in which we had from previous experiences and knowledge in which we obtained from our foundation portfolio. Consequently we strong believed by using Photoshop we would be able to create a much more effective, in depth Digipak which would gain a strong reaction and like from the target audience.

On review we actually believed that our previous Digipak was not very intriguing in the sense it would not be very visually engaging in terms of attracting attention towards the target audience. Personally I thought the old Digipak did not have much though put into it and that each panel was very similar, so it did not provided a clear snippet into our music video. From this we decided to redesign some of the images by adding in the three horizontal bars on three of the panels. A long with making the designs very unique it also presented further synergy throughout our products, closely linking with our music video. Our next decision was to make three of the panels have a tonne down greyscale effect in comparison to the others being very bright and in full colour. We believed this would make each panel individually stand out to the audience, resulting in them being more inclined to want to view the Digipak. Furthermore the idea of incorporating two complete opposite colour schemes created juxtaposition amongst the ancillary text.