Since my production diary thirteen there has been a large push for us as a group to produce some high quality ancillary texts. The ancillary texts which we completed was a Digipak, Poster and Tour Dates poster. The reason behind the Poster and Tour Dates poster is to simply enlighten to the audience the release date for the album and to indicates the dates, time / place in which the artist will be performing. In regards to the Digipak that is the designs in which make up the album cover which is also another form of promotion, but is informative towards the audience. It also gives the album and more visually representing aspect instead of it being a blank case and CD.
One of the main aims throughout the ancillary texts was to use iconography and continuous synergy which would feature throughout all the products. The concept of the synergy was simply to provide a strong link between each media product, so it was clear for the audience that they are all relevant to our artist Marcus Matthews. At this stage the production was progressing very well and we where getting very close to achieving the end product that we hoped/planned for. With not much editing left on the production we was confident we was going to have a complete successful finished product in the very near future.
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