I created a typography mood board on very successful artist's within the music industry to get an understanding of the type of effect they try to portray to their target audience through their cooperate font. Through this research it was clearly evident that they fonts in which the artist use are very distinct, clear and they are very relatable to them personally. The reason behind this is to keep the artist's current but up to date to their brand image which reflects the way they are portrayed to their target audience. From this research this has allowed me to get some ideas of very bold, clear font's in which can be interpreted into our artist's typography.
Wednesday, 11 January 2017
Typography Research
I created a typography mood board on very successful artist's within the music industry to get an understanding of the type of effect they try to portray to their target audience through their cooperate font. Through this research it was clearly evident that they fonts in which the artist use are very distinct, clear and they are very relatable to them personally. The reason behind this is to keep the artist's current but up to date to their brand image which reflects the way they are portrayed to their target audience. From this research this has allowed me to get some ideas of very bold, clear font's in which can be interpreted into our artist's typography.
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