Focus Group Video Questions and Responses

As a group we set up a focus group from which we showed a group of people some test footage which we gathered together from chosen locations which we decided to possibly shoot our production in. After the test footage was viewed we asked the group four questions in which we belief will help us to furthermore improve our production whilst we are still in the early stages of filming.

From our test footage, what impact do you think our camera techniques will have on our music video?

Trough using Close-Ups, alongside Over the Shoulder shots, allows the video to be more personal element but also creates a star image for our artist, which can be identified by our target demographic.  A long sides with this it also allows the audience to engage with the audience so that they can also feel the emotion that the artist is feeling, which furthermore allows the audience to get to know him on a more personal level. By using Long-Shots it creates a wider view, not only does it involve the artist but it also allows the audience to see any known landmark from the footage being shot in London.  From this the long shots also work in the same way a establishing would from the sense that the audience can see exactly where the footage is being shot, which also helps set the scene. However if we was to additionally use a 360 degree shot, this would create a wider view of the location and allow the audience to see the different cultural aspects from a different perspective.

Do you think the locations, used in our test footage is relevant to our genre and narrative?

Iconography help to show conventions of the genre but also provides the audience with a established location / setting, which potentially creating a wider audience. From this it makes the test footage recognisable world wide from people living in the U.K to tourist's, due to the incorporation of famous  landmarks.

Can you see any Pop genre, codes and conventions?

From viewing out test footage, our focus group identified that the lip syncing is conventional to the Pop genre. Additionally they indicated that our artists outfit is very fashionable, which indicates the popularity or the relevant Pop artist have to modern fashion and trends. 

Do you believe our artists name, Marcus Matthews, is generic of the Pop genre?

Through the use of 'MM' it makes the name easy to remember from the audiences perspective and to pronounce due to its alliteration. Furthermore it provides the demographic with a catchy name, which is unique and current to the genre of Pop.