I chose these rather casual but smart clothes for the artist to wear to drive the concept of the pop genre through the artist. Through looking at other popular male artists in the pop music industry such as, Justin Bieber, Chris Brown and Ed Sheeran to get some inspiration on what my artist image should look like. Due to our artist being very modern and current it was imperative that he matched the stereotypical fashion trends that are popular today. A side from this the style in which are artist is based around is very relax, simplistic and current to 2016 which coincides with modern pop.
When I have developed my focus group questions i will be using this to see how my potential demographic reacts to the styling to ensure it matches the genre wanted.
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