Initial Ideas for Artist and Genre of Music

As a group we come up with a few idea's for genres which consisted of Pop, Grime and R&B. We started listening to several song of artist from each of them genres to try and get an understanding of what ideas that we could include into our production of our music video. When quickly come to the conclusion that the most suited genre for us would simply be Pop. The reason for this was simply because it vastly appealed to a much larger target audience. Another reason which influenced this decision was solely due to the fact that Pop had  a much larger but wider range of music and artists which we could choose from.

From the decision of choosing pop as a group we listened to a variety of songs then individually come up with a few songs each which we brought to the group. We then as a group listened to these song and artist's and had a discussion on what we thought that we could do with each of these songs. The three artist that we decided to look at in further detail was Coldplay, Passenger and James Arthur. Firstly we looked at Coldplay and decided to look more in depth at their music and them as a band due to the wide range of music videos that they have produced within the genre. A long side with this we looked at some of the convention in which they included within their music video to get a better idea of what has made them extremely successful. We narrowed it down to two of Coldplay's songs which was 'Fix You' and ' The Scientist'.

The next artist which we decided to discus was Passenger. The reason for this was simply due to the fact of one of their songs 'Let it Go'. This song initially appealed to our group member Seun who's idea was that we should create a music video around a more slower, emotional song which has some narrative. As a group we looked back on this idea and agreed on that our music video should have some narrative base to it, however we did not agree not this particular song.

The last artist that we looked into as a group was James Arthur. He arose as an artist due to the fact that he has wrote and produced a lot a slower emotional pop songs, which have a strong narrative theme. Through looking at his music we decided that the song 'Get Down' was the most appealing song which we could interpret our unique ideas into. We also decided on this James Arthur song because of the fact it is not a mainstream song which has not broke into the charts yet, and that a audience has not regularly come across.

Along with this we have decided on our artist name being, Marcus Matthews. Along with this I have some key ideas to go along with his style and image as an artist.

Overal we decided as a group to go with the artist James Arthur and his song 'Get Down' as we believed we would be able to create a successful music video, in which our Pop target audience would recognise and remember.

This will be performed primarily by our artist Marcus Matthews.