Target Audience Initial Profile

Gender: Male or Female

ABC1 Audience - Middle to upper class
CDE2 Audience - Lower middle to lower working class 
By addressing our media product at both target audiences it will give it a much bigger viewing platform and will suit all different types of audiences. 

Age: 8 + Produces a wide demographic which in turn will appeal to a vast amount people. 

Both Dyers's Utopian Solution and Uses Gratification Theory have similar ideas and concepts. These theories are strongly focused on the individual and the idea of escaping from negativity with no relation to their age or gender. By have an aged range of 8 + it allows use to uses various different features and ideas which will possibly help them to release social tension between themselths or others. Due to it being ages 8 + it will also appeal to adults and may potentially help them release their energy, but they will also be able to relax away from a busy work lifestyle.

Maslow's Hierarchy of need theory also has some similarities but also differences to these previous theory. It is deemed though the Maslow's Hierarchy of needs pyramid that a audience can gain motivation and build confidence through a media product. This will in turn give the audience a enjoyable experience which creates a strong level of satisfaction.