I conduct various amounts of primary research on audience research how they effected by music/music videos. The primary research in which I conducted was through questionnaires and a focus group. I created a questionnaire with 10 questions in which are relevant to my audience research on music. This got handed to a audience anonymously so it would be fairly conducted research which I could use to interpret but also to improve my production. Through a questionnaire it meant the data in which I gathered was current and relevant to the trends in 2016. The importance of this is that as a group we will be able to include certain conventions to market our production so it is
appealing to the current market, which will enable it to become successful. We also filmed a short focus group which enabled us as a group to find out even more primary information which we could discuss. Furthermore it enabled us to analysis the music industry in more detail and to see which information is relevant and what we will take into account.
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