Through various amounts of research platforms which music videos are regularly viewed on we decided as a collective group to make our main viewing platform to be YouTube. This was due to the massive popularity in which YouTube has so it will be more inclined to be watched by our target audience. Another reason was because of the ease of access it has for a user to actually find and to view from their preferred technological platform. Along side with this as a group we have agreed to create a FaceBook, Twitter and Instagram account for our artist to help promote / advertise our music video, make it more socially interactive between the artist and audience, but also to generate the different ways in which it can be viewed. However another huge advantage of using YouTube is that it can be easily linked and shared throughout all our social media platforms to further enhance views and popularity of our music video, to greater the chance of success.
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