Music videos: They include a range of many shot such as long shots, close ups and mid shots. This is to create a strong focus on the artist, location and emotions. Close ups are used not only to show emotions but to reflect the words of the song with the movement of the lips of the artist.
Camera Movement:
The movement of the camera is used to follow and trace the
artist or band. Camera various movements include tilts, pans, tracking and
crane shots.
Mise-en-scene:
This refers to the placement of performers and props on
stage or in a scene for a production of a music video or any other media text.
Mise-en- scene puts importance on the representation of something.
Jump cuts
This is the predominant editing technique used within music
videos. This is because this allows a sudden change from one scene to another. Also
transitions are used such as fade and dissolve as they are very common in music
videos as they create a different effect to cuts.
Lighting
Some music videos are black and white which help emphasize a
particular mood and some videos have artificial lighting which put the artists
in an enhanced look.
Sound:
Sound is mainly the vocals or the song.
Props:
These are important to add to the scene and create
significance on particular objects or people.
Costume
This goes with the scenes in the song and reflects the
genre. Costume is an important factor because it has an influence on how the
viewers may dress, because they perceive some of the celebrities as role models.
Generic Conventions For Pop
- Bright and colourful
- Close ups to show the happy and upbeat emotions
- Extreme close ups which tend to show the artist for who through they are emphasizing on the purity/innocence
- Aims at typically a teenage to an early adult audience
- Vey modern concept which follows a lot of trends in the current market
- Extremely popular within the music industry
- Examples of popular artists in the pop industry are; Justin Bieber, Beyonce and Adele
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