Production Diary 4

From research on the theories I got a strong understanding of how gender representation can influence music videos. It has given me a wider knowledge of how different genders can engage an audience but also appeal to different people. Through research into Laura Mulvey's theory it has enlightened how women are stereotypically appeal to men throughout a music video as being the vocal point. From this also we can see that women are perceived as sexual objects towards men. As a group we are going to take into account the concept of how different genders appeal to an audience but we are not using the idea of sexual representation, as we are producing a gender equality music video.