From my research in which I conducted from my intertextuality analysis on Skyfall, See You Again and In The Air Tonight. I discovered the effect in which a particular soundtrack, music video or film would have upon a audience. It was also understandable how the power from a voice such as an artist like Adele is strong enough to have an effect on an audience, but also for an audience to feel her presence throughout a music video in which she is not even acting in.
On the other hand it was also clear from my research that the concept of having film footage scenes linked into a music video is also a strong visually engaging method of attracting an audience. The way in which this is used also takes into account cross media convergence as an audience is being attracted from the audience's point of view but also from the particular film, which act as a promotional element from both parties. Furthermore this helps to gain success within the industry through attracting lots of attention and publicity to a particular music video.
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