Responses for Jamie Thraves

1. What inspired you to be in the music industry?

• Inspired by art and people reactions to it 
• Foundation course at Uni for art and film making, he enjoyed it and realized he was good at it.

2. What was your biggest breakthrough in your career?

• Radiohead's song 'Just' was Jamie's debut music video. 
• It became big in the U.K and went global in country's such as the U.S.A
• He stated that there was a sense of 'luck' in securing the job for this song as the previous director was fired.

3. Who’s your favorite artist that you have worked with?

• He enjoyed working with all the artists he directed music videos for but the ones that stood out the most was Sam Smith and Radiohead.

4. What is your favorite music video which you have produced? 

• Coldplay - The Scientist 
• Simply because it was a unique idea that had not been done much before
• This video was hugely like by its target audience and received a MTV award 

5. What would you say makes a successful music video?

• Good imagination
• Original/Unique idea
• Creative
• Likes to use the theme of emotion or humor 

6. What genre of music is the easiest and the hardest, that you have found to make a music video for? 

• Jamie stated that it is down to personal preference but from his point of view it is not down to the genre of music it is more the fact if he can connected with the song or not.
• If he does not have a  connection with the song then he feels it wont be successful and will not take the job.

7. Do you prefer to produce music videos or films?

•  Prefers making films 
• This is due to the idea of satisfying a audience for a much longer time
• Likes to tell a story either through music videos or films.

8. How do you come up with the story line for your music videos? 

• He gets sent a song and he will only decide to take the project to make the music video if he enjoys track.
• Creates an idea and sits down to confer with the artist to see what they think about it and will adjust or change small bits accordingly.
• Jamie typically likes to keep the basis of the song rather simple.

9. What artists would you like to work with in the future?

• U2
• Beck
• Would of liked to work with Price 

10. Do you personally edit or get involved in the editing process of your music videos?

• Used to edit manually, by hand he would cut and stick the roll off film
• Learned to edit with new technology 
• Can do the process himself but sometimes has a specific editing team who he works closely with who does it for him.