Key Concepts Research
Narrative - This is the way in which particular elements of a music video are put together to distribute a certain message out to an audience. This is used to create a story through the music which in further driven via the music video. The narrative is what can often interest an audience as they have something to follow which visually entertains them. Certain narratives can be used for certain genre's of music as it adds interest and they are altered to appeal to certain people in society.
Genre - Genre is a categorised area which has very distinct features and themes. A long with this genre often has a very strong, social stereotype which is often featured throughout music and music videos. This makes different genres very easy to distinguish from each other in a way that a audience can easily identify a genre which suits them best.
Representation - The way in which ideas and conventions are portrayed across to a target audience. Its the way in which a target audience will perceive these ideas and how it comes across to them from their perspective. The idea of why a particular person or prop is in a scene and what effect it has on the audience.
Audience - This is the consumers or customers of the product who will be viewing the particular music video. It also is strongly aimed towards a certain target audience who will find the music video appealing to them. This links in of the idea of how certain sounds, acting or theme have a particular appeal to different people. Also its what social classes that the particular music video appeals to such an ABC1 target audience or a CDE2 target audience.
Codes and Conventions- It is the idea of what the particular meaning or narrative has on a audience and how they will react to this. This is what makes up certain music videos and the certain themes in which it should contain. Also through certain codes and convention these are what make up certain genres. In certain genres such as rock there will conventions such as a lot of dark colours being used or heavy, dark scenes. These conventions are generally very stereotypical to a certain genre and will feature throughout their music videos.
Institution - The institution is also know as a conglomerate and is a company that owns various smaller institutions in mass media. These are the companies that own certain artists and they will produce there records and they will be involved in the distribution process of their products. They also have a strong influence on their music videos and the concepts that they want to portray across to an audience. Institutions also like to transition certain artist such as Miley Cyrus to make them more popular, appeal to a wider audience and grab a lot more social attention. These are all certain promotional techniques which help make a artist and their music successful.
Narrative - This is the way in which particular elements of a music video are put together to distribute a certain message out to an audience. This is used to create a story through the music which in further driven via the music video. The narrative is what can often interest an audience as they have something to follow which visually entertains them. Certain narratives can be used for certain genre's of music as it adds interest and they are altered to appeal to certain people in society.
Genre - Genre is a categorised area which has very distinct features and themes. A long with this genre often has a very strong, social stereotype which is often featured throughout music and music videos. This makes different genres very easy to distinguish from each other in a way that a audience can easily identify a genre which suits them best.
No comments:
Post a Comment