Ideas for Music Video / Narrative on James Arthur (Pitch) - Get Down

Mind Map created by Jamie Friend with GoConqr

Uses and Gratifications Theory

     
       

Categories Of Music Video's

Production Diary 3

I conduct various amounts of primary research  on audience research how they effected by music/music videos. The primary research in which I conducted was through questionnaires and a focus group. I created a questionnaire with 10 questions in which are relevant to my audience research on music. This got handed to a audience anonymously so it would be fairly conducted research which I could use to interpret but also to improve my production. Through a questionnaire it meant the data in which I gathered was current and relevant to the trends in 2016. The importance of this is that as a group we will be able to include certain conventions to market our production so it is
appealing to the current market, which will enable it to become successful. We also filmed a short focus group which enabled us as a group to find out even more primary information which we could discuss. Furthermore it enabled us to analysis the music industry in more detail and to see which information is relevant and what we will take into account.

Focus Group Video Questions and Responses

As a group we set up a focus group from which we showed a group of people some test footage which we gathered together from chosen locations which we decided to possibly shoot our production in. After the test footage was viewed we asked the group four questions in which we belief will help us to furthermore improve our production whilst we are still in the early stages of filming.

From our test footage, what impact do you think our camera techniques will have on our music video?

Trough using Close-Ups, alongside Over the Shoulder shots, allows the video to be more personal element but also creates a star image for our artist, which can be identified by our target demographic.  A long sides with this it also allows the audience to engage with the audience so that they can also feel the emotion that the artist is feeling, which furthermore allows the audience to get to know him on a more personal level. By using Long-Shots it creates a wider view, not only does it involve the artist but it also allows the audience to see any known landmark from the footage being shot in London.  From this the long shots also work in the same way a establishing would from the sense that the audience can see exactly where the footage is being shot, which also helps set the scene. However if we was to additionally use a 360 degree shot, this would create a wider view of the location and allow the audience to see the different cultural aspects from a different perspective.

Do you think the locations, used in our test footage is relevant to our genre and narrative?

Iconography help to show conventions of the genre but also provides the audience with a established location / setting, which potentially creating a wider audience. From this it makes the test footage recognisable world wide from people living in the U.K to tourist's, due to the incorporation of famous  landmarks.

Can you see any Pop genre, codes and conventions?

From viewing out test footage, our focus group identified that the lip syncing is conventional to the Pop genre. Additionally they indicated that our artists outfit is very fashionable, which indicates the popularity or the relevant Pop artist have to modern fashion and trends. 

Do you believe our artists name, Marcus Matthews, is generic of the Pop genre?

Through the use of 'MM' it makes the name easy to remember from the audiences perspective and to pronounce due to its alliteration. Furthermore it provides the demographic with a catchy name, which is unique and current to the genre of Pop. 

Focus Group Video

Questionnaire Result and Reflection

I asked ten randomly selected people if they wanted to compete my questionnaire. I done this to make it a fair investigation, whilst gaining results in which can influence what we are going to do as a group with our product. This also gave us some primary research which is a first hand honest source which is relevant to trends in 2016.  From this we received a range of results which from this we could clearly identify what a target audience deems to make a successful music video. Some of the responses that are closely linked to our production are age, favourite genre, main attraction in a music video and platform for viewing music. We discovered that half of the people that we asked there favourite genre is pop and they are between 16-19 years old. As our production has a pop genre we should aim are product towards a target audience of 16-19 as its clear that is where our market lies. We also discovered that a audience finds the artist the main attraction in a music video. From this it shows me that a large amount of the music video should be based around an artist or a particular character. Also from the questionnaire I discovered the main platforms in which an audience view music videos on, in this case being YouTube. This means that when are music video is released the predominate platform for it to be on will be YouTube, however it may also be on other platforms like ITunes.